Did you know that more than one-third of consumers say that environmental sustainability and social responsibility are important in purchasing decisions?
Or that two-thirds of consumers (and 80% of adults 18-34!) are willing to pay more for products they consider sustainable? Or that 7 in 10 US job seekers care at least somewhat about a potential employer’s environmental record?
What does all this have to do with healthcare finance?
Nutshell Associates' Liz Sweeney spoke at the Healthcare Financial Management Association, Maryland Chapter's fall conference in Ocean City, MD about the role that sustainability plays in brand loyalty, employee recruitment and retention, and investment decisions, and in turn, the impact on healthcare finance.
Liz illustrated why capital market interest in sustainability, impact investing, and environmental, social and governance (ESG) is rapidly growing; the benefits healthcare organizations are achieving from their sustainability strategies; and how to develop a simple but highly impactful sustainability strategy to enhance capital access, improve customer loyalty, and increase employee satisfaction.
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